Charts of the best time to post average huge numbers of accounts in many countries and industries. Your audience is not average. A bakery, a software company and a school all have different peaks.
Measure engagement rate, not totals
A post seen by more people will usually get more likes. Compare engagement divided by impressions instead, so a quiet hour with a high rate stands out.
Give it enough posts
One lucky post should not decide your schedule. Wait until you have at least eight to ten published posts spread over different days and hours, and treat early results as hints.
Test on purpose
- Pick three or four time slots on different days and use them for a month.
- Keep the type of content similar, so the time is what changes.
- Move the weakest slot every month and keep the best ones.
Time zones
If most of your audience is in another time zone, schedule in theirs. Set your workspace time zone to where your audience lives, not where you are.
SocialBat learns best times from your own published posts, per weekday and hour, and uses smoothing so one outlier does not dominate. Until there are enough posts it says so and suggests sensible starting slots.
