Blog
Guides for better
social media.
Short, practical and honest.
How to write a LinkedIn hook people stop for
The first two lines decide whether anyone reads your LinkedIn post. Ten hook patterns, examples and the mistakes that make people scroll past.
Read the guideLinkedIn carousels: size, slide count and a structure that works
The right size for LinkedIn document carousels, how many slides to use, and a simple structure for the first, middle and last slides.
Read the guideThe best time to post is in your own data
Generic best time charts average millions of accounts. Here is how to find the hours that work for your audience, and how many posts you need first.
Read the guideUTM parameters for social media, explained simply
What utm_source, utm_medium and utm_campaign mean, a naming scheme that stays clean, and how short links help you count clicks per post.
Read the guideYour next month of posts,
planned this afternoon.
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